Three questions with:

WORM LONDON

Worm is a creative floral design studio based in East London. Having collaborated with their extraordinarily talented team on a recent project, I wanted to know a little more about their tastes, go-to seasonal florals and party decor must-haves. Co-founder of Worm Katie Smyth shares her thoughts below.

As floral designers and stylists, you live a life bursting with colour. What colour palette and which blooms do you think are most on trend this springtime? 

 

Spring is one of the most exciting times for a florist. I remember so clearly our first Spring, when we decided we wanted to be florists. Both Terri and I could not walk down the road without being blown away at the sight of all the first flowers appearing: even now the sight of mimosa trees blooming or the first cherry blossom fills us with joy. We love seasonal flowers and we're so happy to see a move towards a greater appreciation of the importance of seasonality.

There has been a real move towards a much more sustainable and seasonal aesthetic - a step away from imported flowers towards a more simple style. The idea now is that a display feels like it has been cut from the garden, with an emphasis on seasonality and the beauty of what is grown in our own surroundings. We find this exciting, the idea that people's mindsets are changing, and that simplicity can be just as inspiring as the grandiose. 

We don't focus specifically on colour palettes, but more on the different shapes and textures that spring flowers take. From the delicateness of a snake-head fritillaria, to the bright colour of a daffodil or the shape and texture of a cherry blossom branch, we think mixing these shapes, textures and colours together can make the most beautiful seasonal Spring displays. 

 

Aside from blooms, what are your aesthetic essentials for any dinner party or occasion? 

 

Our favourite kind of brief is to plan a seasonal dinner party set up. We love buying a few meters of linen and ripping it to make a table cloth and some napkins. It's so simple and makes a huge difference to the overall look of a table.

We always try to use candles as they bring a warmth to the table - a lot of the time we'll use a coloured candle to add some more colour. We have always found it interesting when our table display really ties in with what food and drinks are being served, it makes the whole experience feel whole - for example, adding fruit or vegetables can bring a lot to displays. Little details like writing out the menu and name of the guest for each person's place adds a nice personal touch. Overall, we always try to do small things, which don't have to cost lots of money but just make everything feel considered and thought about. It adds to the guests experience and memory of the event. 

What would your biggest tip be for non-professionals when it comes to floral arranging and decorating at home? 

 

Appreciate what is going on in nature around you.

You don't have to buy loads of expensive flowers to make something beautiful: the nicest arrangements are sometimes the most simple. Buy a few nice small vases that you love which can be dotted down a table or around the home, and fill them with little sprigs of different things from the garden - even a bare branch in winter can be beautiful. Flower arranging in this way makes you start to appreciate what's going on in nature - and bringing this into your home can be transformative!

Check out Worm's beautiful website and recent projects here. 

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