Screen Shot 2021-03-23 at 15.29.22.png
LOGO_final_white.png

: ART DIRECTION & PRODUCTION

In preparation for The Violet Label's launch in April 2021, we were asked to direct and produce the launch campaign shoot, for which we worked with fashion and lifestyle photographer Rupert Laycock. Taking inspiration from the three launch styles (the Marina, the Frida and the Renée), we opted for a direction which evoked languid summer days, enhanced with abstract art direction and styling centred around summer fruits and florals. 

Screen Shot 2021-03-23 at 15.17.57.png
Screen Shot 2021-03-23 at 15.18.39.png
Screen Shot 2021-03-23 at 15.28.10.png
Screen Shot 2021-03-23 at 15.30.13.png
Screen Shot 2021-03-23 at 15.29.10.png
Screen Shot 2021-03-23 at 15.16.16.png
Screen Shot 2021-03-23 at 15.16.53.png
Screen Shot 2021-03-23 at 15.20.52.png
Screen Shot 2021-03-23 at 15.26.44.png
Screen Shot 2021-03-23 at 15.13.38.png
Screen Shot 2021-03-23 at 15.13.53.png
Screen Shot 2021-03-23 at 15.32.08.png
Screen Shot 2021-03-23 at 15.32.35.png