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BRAND IDENTITY, PRODUCTION AND CREATIVE DIRECTION
In September 2020, we were approached by Rebecca Cleere looking for branding and directional support for her slow-fashion brand, The Violet Label, whose aim is to create vibrant, elegant pieces for the modern woman without adding to the fast-fashion footprint. We began working closely with Rebecca to develop the brand mission, tone of voice and identity, including suite of logo and wordmarks and bank of social assets.
We also provided a full suite of copy for The Violet Label website, adhering to our carefully developed tone of voice guidelines and with SEO in mind.
In March 2021 we were lucky enough to work with The Violet Label again, producing, direction and styling their first collection
EXAMPLE OF LOGOMARK EXPLORATION
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