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: BRAND IDENTITY AND CREATIVE CONSULTANCY

In September 2020, we were approached by Rebecca Cleere looking for branding and directional support for her slow-fashion brand, The Violet Label, whose aim is to create vibrant, elegant pieces for the modern woman without adding to the fast-fashion footprint. We began working closely with Rebecca to develop the brand mission, tone of voice and identity, including suite of logo and wordmarks and bank of social assets. 

We also provided a full suite of copy for The Violet Label website, adhering to our carefully developed tone of voice guidelines and with SEO in mind.

In March 2021 we were then approached to produce and direct The Violet Label's launch shoot. Take a look here.

EXAMPLE OF COLOUR PALETTE DEVELOPMENT

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EXAMPLE OF LOGOMARK EXPLORATION

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