In September 2020, we were approached by Rebecca Cleere looking for branding and directional support for her slow-fashion brand, The Violet Label, whose aim is to create vibrant, elegant pieces for the modern woman without adding to the fast-fashion footprint. We began working closely with Rebecca to develop the brand mission, tone of voice and identity, including suite of logo and wordmarks and bank of social assets. 

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We also provided a full suite of copy for The Violet Label website, adhering to our carefully developed tone of voice guidelines and with SEO in mind.

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In March 2021 we were lucky enough to work with The Violet Label again, producing, direction and styling their first collection

launch shoot.