Photographer: Bella Howard
Art Director: Kiera Black
Stylist: Angelica Stenvinkel
Production: Emily & Victoria Ceraudo
Furniture designed by Ceraudo
In April 2019, sisters Emily and Victoria Ceraudo designed and launched their first luxury furniture collection, Pome!. Having managed Ceraudo's creative strategy and social media marketing for the six months previous, I was asked to concept and direct the launch shoot.
To concept, style and direct a minimum of twelve images which would be used across website, social channels and various online publications including British Vogue and House & Garden. Images needed to hero pieces from the Pome! collection in a variety of home set-ups.
Approach and Process:
In order to highlight the fresh, fun nature of the brand, each shot needed to balance the chintzy traditional English-rose style of the Pome! products with with contemporary materials and vibrant colours.
Day(s) 1-2: First round concepts and moodboards proposed (Kiera Black)
Day(s) 3: Concepts amended, second round concepts proposed (Kiera Black)
Day(s) 4-7: Studio sourced and booked, props and backgrounds confirmed (Kiera Black)
Day(s) 8-9: Props and backgrounds delivered to studio. Model and fashion stylist sourced and booked (Kiera Black)
Day(s) 10: Shoot set-up and full shoot (directed by Kiera Black, styled by Angelica Stenvinkel, shot by Bella Howard)
Day(s) 11-13: Final shots chosen by Ceraudo and edited by Bella Howard
Day(s) 14: Collection launched on website, full spread published in British Vogue
The whole project took 14 days from beginning of first-round concepts to final publication.