Photographer: Bella Howard
Art Director: Kiera Black
Stylist: Angelica Stenvinkel
Production: Emily & Victoria Ceraudo
Furniture designed by Ceraudo
In April 2019, sisters Emily and Victoria Ceraudo designed and launched their first luxury furniture collection, Pome!. Having managed Ceraudo's creative strategy and social media marketing for the six months previous, I was asked to concept and direct the launch shoot.
To concept, style and direct a minimum of twelve images which would be used across website, social channels and various online publications including British Vogue and House & Garden. Images needed to hero pieces from the Pome! collection in a variety of quirky home set-ups.
In order to highlight the fresh, fun nature of the brand, each shot needed to balance the chintzy traditional English-rose style of the Pome! products with with contemporary materials and vibrant colours.
The whole project took 14 days from beginning of first-round concepts to final publication.