Food and Wine Pairings, featured across Hardys social channels
Photographer: Max Bridge, Square Mountain
Producer: Emilia Harris
Creative Director: Jamie Readon
Art Director: Kiera Black
Food stylist: Vicki Smallwood
Prop Stylist: Theresa Bates
Agency: Sticky Content
A shoot heroing a selection of Hardys' varietals and their ideal food pairings under three distinct pillars: healthy eating, effortless indulgence and Impress Your Guests.
To concept, direct and produce 9 assets (stills) heroing Hardys' varietals alongside simple but delicious food pairings. Whether entertaining guests, enjoying a relaxed evening in or exploring healthy eating there's a Hardys wine for everyone, and every occasion. Each asset had to be delivered with supporting copy.
Approach and Process:
In order to cover a large range of varietals each hitting different price points while maintaining a distinct style in line with the Hardys branding, our challenge was the reach a balance between premium indulgence and accessibility, leveraging the Hardys brand as one of inclusivity. We researched suitable recipes to pair with each varietal, and, once approved, began concepting set-ups and styling for our 9 assets.
Week(s) 1: Studio sourced and booked (Emilia Harris, Sticky Content), first round recipes proposed (Kiera Black, Luke Fitzpatrick, Sticky Content)
Week(s) 2: Recipes confirmed, first round concepts proposed (Kiera Black, Sticky Content)
Weeks(s) 2-3: Second round concepts proposed and approved (Kiera Black, Sticky Content)
Week(s) 3: Props and backgrounds confirmed (Kiera Black, Sticky Content) and sourced (Theresa Bates)
Week(s) 4: Two-day shoot (directed by Kiera Black & Jamie Readon, Sticky Content, styled by Theresa Bates and Vicki Smallwood, shot by Max Bridge, Square Mountain, produced by Emilia Harris, Sticky Content)
Week(s) 5: Final shots chosen by client and first round edits (Max Bridge), copy signed off by client
Week(s) 6: Second round edits (Max Bridge), final delivery
The project took 6 weeks to complete, from response to brief to final delivery of assets.