Food and Wine Pairings, featured across Hardys social channels

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Photographer: Max Bridge, Square Mountain

Producer: Emilia Harris

Creative Director: Jamie Readon

Art Director: Kiera Black

Food stylist: Vicki Smallwood

Prop Stylist: Theresa Bates

Agency: Sticky Content 

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The Project:

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A shoot heroing a selection of Hardys' varietals and their ideal food pairings under three distinct pillars: healthy eating, effortless indulgence and Impress Your Guests.

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The Brief:

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To concept, direct and produce 9 assets (stills) heroing Hardys' varietals alongside simple but delicious food pairings. Whether entertaining guests, enjoying a relaxed evening in or exploring healthy eating there's a Hardys wine for everyone, and every occasion. Each asset had to be delivered with supporting copy. 

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Approach:

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In order to cover a large range of varietals each hitting different price points while maintaining a distinct style in line with the Hardys branding, our challenge was the reach a balance between premium indulgence and accessibility, leveraging the Hardys brand as one of inclusivity. We researched suitable recipes to pair with each varietal, and, once approved, began concepting set-ups and styling for our 9 assets. 

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The project took 6 weeks to complete, from response to brief to final delivery of assets.

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The Result:

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