Year-round social content for Gallo Family Vineyards
At the beginning of 2019, Gallo Family Vineyards began a year-long social campaign called #HelloGallo, which aimed to position GFV wines as the ideal partner for every occasion. They asked us to concept a 12-asset shoot highlighting various events and occasions throughout the year and how GFV might feature as part of that time or moment.
Assets had to be in line with the US social visuals and a mixture of moving and stills.
Social listening showed us that some of the top moments associated with Gallo Family Vineyard wines included hen weekends, long weekends and relaxing after a long day.
We chose a variety of lifestyle set-ups with and without models, and fun graphic additions to bring these moments and sentiments to life.