HELLO GALLO

Year-round social content for Gallo Family Vineyards

THE BRIEF:

At the beginning of 2019, Gallo Family Vineyards began a year-long social campaign called #HelloGallo, which aimed to position GFV wines as the ideal partner for every occasion. They asked us to concept a 12-asset shoot highlighting various events and occasions throughout the year and how GFV might feature as part of that time or moment. 

Assets had to be in line with the US social visuals and a mixture of moving and stills.

THE APPROACH:

Social listening showed us that some of the top moments associated with Gallo Family Vineyard wines included hen weekends, long weekends and relaxing after a long day. 

We chose a variety of lifestyle set-ups with and without models, and fun graphic additions to bring these moments and sentiments to life.

Hen Night Essentials
Food and Wine pairings Gallo Family Vineyards
Easter weekend
Wine notes Gallo Family Vineyards
Girls Day Out wine
Rose of the Day
Cosy night in with Gallo wine
Brunch with Sauvignon Blanc

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