Key Date images, featured across Gallo Family Vineyard's social channels
Photographer: Max Bridge, Square Mountain
Photographer: Rupert Laycock
Producer: Emilia Harris
Creative Director: Jamie Readon
Art Director: Kiera Black
Prop Stylist: Bianca Zehra Humbert
Agency: Sticky Content
A 10-asset social shoot positioning Gallo Family Vineyard varietals as the ultimate drink for any occasion, and with heavy weighting on rosé wines. The client requested that the deliverables had the same quality feel as the brand's US social channels with the aim of matching the brand's premium positioning here in the UK.
To concept, direct and produce 10 assets (moving and stills) heroing Gallo Family Vineyard's white, red and rosé wines in vibrant and evocative seasonal settings.
Approach and Process:
We began by collating and proposing a selection of brand-suitable key dates or occasions (eg, hen weekend preparation, brunch), before concepting look and feel and set-up for each confirmed occasion and sourcing models for multiple shots. Due to budget allowances we sourced two separate locations to cover all the shots effectively - a studio as well as on-site location in a Victorian home. Style-wise, it was essential to keep the brand's energetic spark but to pull in a premium quality which would appeal to a wide-ranging audience across the UK.
Week(s) 1: Studio sourced and booked (Emilia Harris, Sticky Content), first round concepts and moodboards proposed (Kiera Black, Sticky Content)
Week(s) 2: Concepts amended, second round concepts proposed (Kiera Black, Sticky Content)
Weeks(s) 2-3: Props and backgrounds confirmed (Kiera Black, Sticky Content)
Week(s) 3: Models sourced and confirmed, model styling confirmed (Kiera Black & Emilia Harris, Sticky Content)
Week(s) 4: Props and backgrounds sourced (Theresa Bates), delivered to studio
Week(s) 5: Two-day shoot (directed by Kiera Black & Jamie Readon, Sticky Content, styled by Theresa Bates and Vicki Smallwood, shot by Max Bridge, Square Mountain, produced by Emilia Harris, Sticky Content)
Week(s) 7: Final shots chosen by client and Round One edits (Max Bridge), copy signed off by client
Week(s) 8: Round Two edits (Max Bridge), final delivery
The project took 8 weeks to complete, from response to brief to final delivery of assets.