HELLO GALLO
Agency: Sticky Content
Year-round social content for Gallo Family Vineyards
THE BRIEF:
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At the beginning of 2019, Gallo Family Vineyards began a year-long social campaign called #HelloGallo, which aimed to position GFV wines as the ideal partner for every occasion. They asked us to concept a 12-asset shoot highlighting various events and occasions throughout the year and how GFV might feature as part of that time or moment.
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Assets had to be in line with the US social visuals and a mixture of moving and stills.
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Agency: Sticky Content
THE APPROACH:
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Social listening showed us that some of the top moments associated with Gallo Family Vineyard wines included hen weekends, long weekends and relaxing after a long day.
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We chose a variety of lifestyle set-ups with and without models, and fun graphic additions to bring these moments and sentiments to life.
