In Spring 2022, we pitched to Dark Horse wine to direct and produce their 22/23 organic social content shoot, guided by the brand ethos and strap-line 'Follow Your Own Path'. As the name suggests, Dark Horse is all about thinking outside the box, walking a path less expected and living a life of adventure.
We concepted, directed and shot 40 assets across three days in-studio and on location, which encapsulated the brand sentiment whilst covering tasting notes, food pairings and moments to remember.
Shot by Jake McLeod
Styled by Tiffany Rine