DAMMI VINTAGE

Rebrand

THE BRIEF:

 

In September 2020, Alyssa Pini, founder of New York-based vintage reseller Dammi Vintage, approached us looking for support on a rebrand as she prepared to launch a website after building a clientele through Instagram. 

She wanted us to develop a clear visual direction, outline a target audience and deliver a logo for web and print. 

THE APPROACH:

 

We worked closely with Alyssa to take a deep-dive into her ambitions for her brand and business, then married our results with audience insights to draw up a key audience representative on whom to focus our brand visuals and marketing. 

 

We then developed three stages of photographic and design moodboards, colourways, fonts, and finally a stand-out, sophisticated logo with retro flair.

Understated luxury straight from Nonna's closet

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