'FOLLOW YOUR OWN PATH'
END-TO-END PRODUCTION & CREATIVE DIRECTION
In Spring 2022, we pitched to Dark Horse wine to direct and produce their 22/23 organic social content shoot, guided by the brand ethos and strap-line 'Follow Your Own Path'. As the name suggests, Dark Horse is all about thinking outside the box, walking a path less expected and living a life of adventure.
We concepted, directed and shot 40 assets across three days in-studio and on location, which encapsulated the brand sentiment whilst covering tasting notes, food pairings and moments to remember.
Plant-based meat was used for all shots containing meat.
Photography by Jake McCleod & Ollo Weguelin with assistance from Jude Lillay. Prop styling by Tiffany Rine, home ec and food styling by Cate Dixon, creative art direction by Kiera Black, Bam Bam Madame,
produced by Emilia Harris, Bam Bam Madame.
Agency: Bam Bam Madame