'LET'S GET BAREFOOT!'
ART DIRECTION AND CONCEPTION
In 2020 we were briefed with agency Sticky Content to concept and art direct a shoot for Barefoot Wine as part of their ongoing 'Let's Get Barefoot!' organic social campaign.
Our research and social listening found that Barefoot drinkers didn't speak about traditional wine notes and rather the occasions they celebrated with their favourite bottle of Barefoot, which varied from me-time with a good book to hen parties, Wimbledon and getting dressed up for a night on the town. Our three-day shoot encapsulated these moments best enjoyed with Barefoot, complete with oodles of colour and glitter to reflect the joyful and carefree nature of the brand.
Caveats and particulars:
Throughout our process we ensured strict adherence to the Portman Code, as is required by all alcohol brands. As per the brief, all images had to present the bottle centre-frame (or as the primary focus within the frame) and all images were delivered in 1 x 1 for grid and 9 x 16 for social stories.
Photography by Chloe Hardwick, prop styling by Daisy Shayler-Webb, food by Cate Dixon, art direction by Kiera Black, produced by Emilia Harris.
Agency: Sticky Content