THE DOLCE COLLECTION
Launch creative for Ceraudo
THE BRIEF:
In October 2020, interior decor brand Ceraudo launched their second own-designed collection, this time inspired by the delicious dolce of an Italian pasticceria.
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They required a suite of launch assets, including launch video for social, launch shoot assitance, newsletter design, web page design and social assets to roll out before and after launch.
THE APPROACH
The dreamy pastel fabrics lent themselves well to whimsical collage, so we developed a homepage and newsletter dominated by Venus in a dolce haze, ready to release on launch day.
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We also assisted in directing the launch shoot at Soho's Lina Stores Italian Delicatessen, and directed the launch video in nostalgic VHS style.
Photography by Amelia Lourie, directional assistance by Kiera Black, produced by Victoria and Emily Ceraudo. Featured in T Magazine.
