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CRU EVENTS
The brief for catering and events company Cru was simple: fun, cheeky and playful while maintaining a trustworthy and elevated tone, to represent a team as skilled at catering at Glastonbury as they are designing a boutique wedding venue.
Together with Cru founders we developed a strapline which would become the basis for the brand identity: Events with Soul.
Cue a chunky, contemporary logo contrasted with a flamboyant script, an earthy colour palette for grounding, and a suite of illustrations that bring the quirk in bucketfuls.
What we provided:
BRAND IDENTITY | WEBSITE DESIGN | SIGNAGE AND MERCH
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