Key Date images, to be featured across Apothic social channels
Photographer: Max Bridge, Square Mountain
Producer: Emilia Harris
Creative Director: Jamie Readon
Art Director: Kiera Black
Prop & Food Stylist: Theresa Bates
Models supplied by: Hired Hands
Agency: Sticky Content
In early 2019, Apothic (part of Gallo Family Vineyards) went through a significant rebrand, moving from the cryptic, fairytale style to a much more contemporary and fresh style. This is the (re)brand key dates shoot used across Apothic's social channels, heroing Apothic Red as the ultimate treat for celebrating key occasions.
To concept, direct and produce 4 assets (cinemagraphs) heroing Apothic Red as the ultimate treat for celebrating your important moments. Each asset had to be delivered with supporting copy.
Approach and Process:
Once the specific occasions had been confirmed (launch
Week(s) 1: Studio sourced and booked (Emilia Harris, Sticky Content), first round concepts and moodboards proposed (Kiera Black, Sticky Content)
Week(s) 2: Concepts amended, second round concepts proposed (Kiera Black, Sticky Content)
Weeks(s) 2-3: Props and backgrounds confirmed (Kiera Black, Sticky Content)
Week(s) 3: Props and backgrounds sourced (Theresa Bates), delivered to studio
Week(s) 4: Two-day shoot (directed by Kiera Black & Jamie Readon, Sticky Content, styled by Theresa Bates and Vicki Smallwood, shot by Max Bridge, Square Mountain, produced by Emilia Harris, Sticky Content)
Week(s) 5: Final shots chosen by client and Round One edits (Max Bridge), copy signed off by client
Week(s) 6: Round Two edits (Max Bridge), final delivery
The project took 6 weeks to complete, from response to brief to final delivery of assets.