with Worm London
In spring 2020, Apothic launched an exciting new varietal to its collection - Apothic Cabernet Sauvignon. We were asked to produce a five-asset shoot heroing both Apothic Red and Apothic Cabernet Sauvignon, positioning them, once again, as the most indulgent, smoothest red wines to top off any event, no matter what the occasion.
In concepting this shoot, which will run throughout 2020, I wanted to move away from the food pairing approach we had visited previously, and began thinking about other luxurious items that the Apothic audience would also engage with and aspire to. These included stunning scents, premium interior set-ups and beautiful blooms. And so we hired one of London's most prolific and fantastic floral studios, Worm London, to help us position Apothic as one of lives greatest - attainable - luxuries.
Photography by Max Bridge, Square Mountain, prop styling by Theresa Bates, florals by Worm London, art direction by Kiera Black, produced by Sticky Content