In 2019 we were briefed with the agency Sticky Content to concept and direct a shoot which heroed Apothic's two favourite varietals, Apothic Red and Apothic Cab, as the most indulgent and smoothest red wines, no matter the occasion or the

time of year.

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We found that Apothic's main audience love treating themselves to indulgent and premium products; but that doesn't stop at wine. Florals and fragrances are also on the "treat yourself" agenda, so floral and fragrance design formed the inspirational basis for our creative direction. 

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We worked with renowned floral design studio Worm London to style and produce a stunning six-asset shoot to showcase Apothic wine as the ultimate treat, all through the year.

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