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: CREATIVE DIRECTION & PRODUCTION

Petite womenswear label Alyda, coming from the Latin for 'small winged one', launched in summer 2021. We were asked to direct and produce the launch campaign shoot at a stunning estate house in Cambridgeshire, using the different facets of the estate to build mini narratives featuring the different pieces from the limited collection.

Taking inspiration from the summer dreamscapes captured by Slim Aarons throughout the 50's, we juxtaposed vintage glamour with the contemporary pieces to create a variety of settings evoking a sense of a romantic and timeless summer spent in an enchanting poolside haze.

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Photography  by Annemarie Sterian, makeup and hair by Bryanna Angel, creative direction by Bam Bam Madame

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