Petite womenswear label Alyda, coming from the Latin for 'small winged one', launched in summer 2021. We were asked to direct and produce the launch campaign shoot at a stunning estate house in Cambridgeshire, using the different facets of the estate to build mini narratives featuring the different pieces from the limited collection.

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Taking inspiration from the summer dreamscapes captured by Slim Aarons throughout the 50's, we juxtaposed vintage glamour with the contemporary pieces to create a variety of settings evoking a sense of a romantic and timeless summer spent in an enchanting poolside haze.

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